Alejandro Maya Hernández / Portfolio
target
Implementations
Branding
Strategy
I perceive branding as the ability to ensure that all visual elements which interac with each other remain coherent and aligned with a logical, visual, well-founded, and strategic narrative that clearly communicates the direction of a brand.
What I am most passionate about in every project is transforming the brief's limitations into opportunities that fuel creativity, always based on the intended target audience and the brand’s desired position within its market niche relative to the competition.
Concept
logo
Cacerías a escala
Cacerías a escala is a mexican entertainment project on YouTube focused on the world of scale collectible hunting. It captures the excitement of searching for the most detailed and high-quality pieces, all while cruising through the city streets. It's a passion project that blends exploration with a deep appreciation for miniature craftsmanship.
Social media and applications
Mors Arca
Mors Arca is a brand specialized in the development of terror/realistic collectibles intended for subsequent production using 3D additive manufacturing technologies based on photosensitive resins.
Its business model primarily relies on online sales through the Patreon platform.
The brand’s application is almost exclusively limited to digital media, with little to no presence in printed formats. However, it possesses the versatility to be applied to various retail products.
One of the most important things when a trade mark is being designed is its construction and the creative process that gave rise to its born.
It includes take limits as market researches, a primary target, our competitors, our products, the naming, and the initial concept to identify this trademark.
This is a sample of the creative process followed to create this logo symbol.
These some examples of different iterations of same idea.
It will be part of the reference board used as guide to make a different kind of skull, something unique.
This was part of the marketing research process and was used to take different creative decisions to implement into the mors arca's logo design and make that it fits into an specific market profile.
These some examples of different iterations of same idea.
The Mors Arca's logo and symbol were inspired by as much of a lot of trade marks around the world as random skull icons that could be found online.
The creative process means make a lot of iterations of a same idea, draw a lot of sketches guides of the art direction of the project. These sketches could be as much drawed with pencil and paper or directly in a software.
Social media applications
